Launch Ready · Session 2 of 8
Your Business Plan, One Page at a Time
The Lean Canvas: value, customers, costs and revenue on a single page
Launch Ready · Session 2 of 8
Your Business Plan, One Page at a Time
The Lean Canvas: value, customers, costs and revenue on a single page
Toronto Public Library · York Woods Branch
Entrepreneur in Residence · Fall 2026 · Leo Bailey
© 2026 Fresh Wind Consulting. All rights reserved.
Session 2
Today's session
1
What a business plan is really for
2
The Lean Canvas, built together as a class
3
Build yours, then get peer feedback
You leave with
A first-draft one-page Lean Canvas for your business
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Icebreaker · 3 minutes
No writing needed · just talk
Turn to your neighbour
- Say your name
- Share your business idea in one minute
- Share one thing you learned from your conversations this week
- Swap, then thank each other
Quieter room? Go round instead: your name, and the last thing you bought from a local business.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Mindset
A business plan is a thinking tool first and a document second.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Through a funder's eyes
What lenders and grantors look for
1
You know your customer
Specific, real, and backed by conversations.
2
The numbers add up
Costs, prices and sales that make sense together.
3
You can deliver
Skills, experience or partners to do the work.
4
You have skin in the game
Your own time, savings or early sales.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
The tool
The Lean Canvas
Problem
Top 3 problems your customer has
Solution
What you offer for each problem
Unique value
Why you, in one sentence
Unfair advantage
What is hard to copy
Customers
Who exactly, and who buys first
Key metrics
The numbers you will track
Channels
How customers find you
Costs
What it costs to run
Revenue
How money comes in
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Our class business · a fictional example
A cultural home decor subscription
Inspired by a participant’s idea. We will fill in every box of the canvas together, as a class.
How it works
A box of seasonal decor arrives before each celebration, four times a year.
Example box
Filipino Christmas: a parol star lantern, capiz shell ornaments and a story card for each piece.
Make it yours
Swap in any culture in the room: Carnival, Eid, Lunar New Year, Kwanzaa.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Build it together · part 1 of 3
Who is it for, and why?
Problem
Solution
Unique value
Unfair advantage
Customers
Key metrics
Channels
Costs
Revenue
Filling in now
Customers
Who exactly would subscribe? Who buys first?
Ask the room: Picture one real person. Who are they?
Problem
What is hard for them today?
Ask the room: Where do people get decor from their culture now?
Unique value
Why this box, in one sentence?
Ask the room: Finish it: “Your culture, at home, ___”
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Build it together · part 2 of 3
What is it, and how do people find it?
Problem
Solution
Unique value
Unfair advantage
Customers
Key metrics
Channels
Costs
Revenue
Filling in now
Done together
Solution
What is in the box, and when does it arrive?
Ask the room: What three things would you want in the first box?
Channels
How will people find it?
Ask the room: Where does this community already gather?
Unfair advantage
What is hard for a big store to copy?
Ask the room: What does the founder know that a big store does not?
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Build it together · part 3 of 3
How does the money work?
Problem
Solution
Unique value
Unfair advantage
Customers
Key metrics
Channels
Costs
Revenue
Filling in now
Done together
Revenue
What does it cost, and how often do people pay?
Ask the room: Would you pay $55 a box? Four times a year?
Costs
What does it cost to run?
Ask the room: List every cost of getting one box to a door.
Key metrics
Which numbers show it is working?
Ask the room: If you checked one number a month, which one?
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Our class canvas · fictional example
One page, every box filled
Problem
Cultural decor is hard to find here, and slow to ship from overseas
Solution
A decor box before each celebration, with a story card
Unique value
Your culture, at home, every season
Unfair advantage
Artisan ties and the real stories
Customers
GTA families who want their culture at home; gift buyers
Key metrics
Subscribers, cancellations, referrals
Channels
Instagram, churches, festivals, referrals
Costs
Goods about $20 · packaging $5 · delivery $10 · ads and store fees
Revenue
$55 a box · 4 boxes a year · $65 gift box
Quick math: $55 a box minus about $35 for goods, packaging and delivery leaves about $20 for ads, fees and your pay. Next week: pricing.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Your turn · 9 minutes
Pen and paper · draw it in your notebook
Build your Lean Canvas
- Draw nine boxes across a notebook page, like the screen
- Fill them in the same order we just used
- One or two lines per box, no more
- Mark any box you are unsure of with a ?
Unsure is useful. A ? box is your research list for next week.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Peer feedback · 5 minutes
Notebooks out · one glow, one question
Groups of three
- Each person gets about 90 seconds
- Walk your canvas in under one minute
- Listeners give one thing that is clear
- Then one question they still have
One glow, one question. Keep it kind, keep it useful.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Free support
Free planning help near you
1
Toronto Public Library
Business librarians, databases and these one-on-one sessions.
2
Futurpreneur
Planning tools and mentors for founders aged 18 to 39.
3
BDC
Free templates, articles and business plan guides.
4
BEA and Enterprise Toronto
Advisors, workshops and community networks.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Take home
What you are leaving with
Your first-draft Lean Canvas
A class canvas to compare against
Feedback from two peers
Next week
Money Matters: Budgeting & Pricing
Questions? Book a one-on-one session.
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
Free · yours to keep
Download your templates
Business Model Canvas
Business Plan
Financial Projection (with Excel)
Opens the templates page on freshwindconsulting.ca. Print the PDFs and fill them in by hand, or type into the Excel model. No smartphone? Ask Leo for the link.
Point your phone camera here
Launch Ready · Session 2 · Your Business Plan, One Page at a Time
© 2026 Fresh Wind Consulting. All rights reserved.
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Session 2
Today's session
What a business plan is really for
The Lean Canvas, built together as a class
Build yours, then get peer feedback
You leave with
A first-draft one-page Lean Canvas for your business
Icebreaker · 3 minutes
No writing needed · just talk
Turn to your neighbour
- Say your name
- Share your business idea in one minute
- Share one thing you learned from your conversations this week
- Swap, then thank each other
Quieter room? Go round instead: your name, and the last thing you bought from a local business.
Mindset
A business plan is a thinking tool first and a document second.
Through a funder's eyes
What lenders and grantors look for
You know your customer
Specific, real, and backed by conversations.
The numbers add up
Costs, prices and sales that make sense together.
You can deliver
Skills, experience or partners to do the work.
You have skin in the game
Your own time, savings or early sales.
The tool
The Lean Canvas
Problem
Top 3 problems your customer has
Solution
What you offer for each problem
Unique value
Why you, in one sentence
Unfair advantage
What is hard to copy
Customers
Who exactly, and who buys first
Key metrics
The numbers you will track
Channels
How customers find you
Costs
What it costs to run
Revenue
How money comes in
Our class business · a fictional example
A cultural home decor subscription
Inspired by a participant’s idea. We will fill in every box of the canvas together, as a class.
How it works
A box of seasonal decor arrives before each celebration, four times a year.
Example box
Filipino Christmas: a parol star lantern, capiz shell ornaments and a story card for each piece.
Make it yours
Swap in any culture in the room: Carnival, Eid, Lunar New Year, Kwanzaa.
Build it together · part 1 of 3
Who is it for, and why?
Problem
Solution
Unique value
Unfair advantage
Customers
Key metrics
Channels
Costs
Revenue
Filling in now
Customers
Who exactly would subscribe? Who buys first?
Ask the room: Picture one real person. Who are they?
Problem
What is hard for them today?
Ask the room: Where do people get decor from their culture now?
Unique value
Why this box, in one sentence?
Ask the room: Finish it: “Your culture, at home, ___”
Build it together · part 2 of 3
What is it, and how do people find it?
Problem
Solution
Unique value
Unfair advantage
Customers
Key metrics
Channels
Costs
Revenue
Filling in now
Done together
Solution
What is in the box, and when does it arrive?
Ask the room: What three things would you want in the first box?
Channels
How will people find it?
Ask the room: Where does this community already gather?
Unfair advantage
What is hard for a big store to copy?
Ask the room: What does the founder know that a big store does not?
Build it together · part 3 of 3
How does the money work?
Problem
Solution
Unique value
Unfair advantage
Customers
Key metrics
Channels
Costs
Revenue
Filling in now
Done together
Revenue
What does it cost, and how often do people pay?
Ask the room: Would you pay $55 a box? Four times a year?
Costs
What does it cost to run?
Ask the room: List every cost of getting one box to a door.
Key metrics
Which numbers show it is working?
Ask the room: If you checked one number a month, which one?
Our class canvas · fictional example
One page, every box filled
Problem
Cultural decor is hard to find here, and slow to ship from overseas
Solution
A decor box before each celebration, with a story card
Unique value
Your culture, at home, every season
Unfair advantage
Artisan ties and the real stories
Customers
GTA families who want their culture at home; gift buyers
Key metrics
Subscribers, cancellations, referrals
Channels
Instagram, churches, festivals, referrals
Costs
Goods about $20 · packaging $5 · delivery $10 · ads and store fees
Revenue
$55 a box · 4 boxes a year · $65 gift box
Quick math: $55 a box minus about $35 for goods, packaging and delivery leaves about $20 for ads, fees and your pay. Next week: pricing.
Your turn · 9 minutes
Pen and paper · draw it in your notebook
Build your Lean Canvas
- Draw nine boxes across a notebook page, like the screen
- Fill them in the same order we just used
- One or two lines per box, no more
- Mark any box you are unsure of with a ?
Unsure is useful. A ? box is your research list for next week.
Peer feedback · 5 minutes
Notebooks out · one glow, one question
Groups of three
- Each person gets about 90 seconds
- Walk your canvas in under one minute
- Listeners give one thing that is clear
- Then one question they still have
One glow, one question. Keep it kind, keep it useful.
Free support
Free planning help near you
Toronto Public Library
Business librarians, databases and these one-on-one sessions.
Futurpreneur
Planning tools and mentors for founders aged 18 to 39.
BDC
Free templates, articles and business plan guides.
BEA and Enterprise Toronto
Advisors, workshops and community networks.
Take home
What you are leaving with
Your first-draft Lean Canvas
A class canvas to compare against
Feedback from two peers
Next week
Money Matters: Budgeting & Pricing
Questions? Book a one-on-one session.
Free · yours to keep
Download your templates
Business Model Canvas
Business Plan
Financial Projection (with Excel)
Opens the templates page on freshwindconsulting.ca. Print the PDFs and fill them in by hand, or type into the Excel model. No smartphone? Ask Leo for the link.
© 2026 Fresh Wind Consulting. All rights reserved. Shared with Launch Ready participants for personal use. Please don’t copy, republish or resell.